Final Project: “IMC 491: Public Relations Techniques”

A semester-long campaign project based off of our internship for the course, which we interview for at the beginning of the semester. My internship was with United Way, which sponsors a wide variety of nonprofit organizations in the Oxford community. This campaign is focused on increasing the Gen Z customer base of these organizations, the Oxford Community Market, a local farmer’s market.

View the final project here and the final presentation here.