Capstone Course: “IMC 455: IMC Campaigns” - First Place Chosen by Client

A semester-long campaign project for TVIfiber, an internet company offering its fiber internet services to rural communities in the South. The campaign objective was to convince residents why they should switch from their current providers.

The class is divided into 5 groups of 5, with each group forming a hypothetical agency and assigning roles. For this campaign, our agency was called Legacy Creative Agency, and I was given the role of Public Relations Chair. I am proud to say that our team was selected by the client as the winning campaign!

View the final Plans Book here and the final Pitch Presentation here.